CONSUME ME

What does branding really mean today? Is the oversaturation of “brands” leading down a path of ultimate irrelevancy? Where is our consumerist hellscape trending and what does it mean for the future of companies looking to land a significant market share?

Let’s admit it: branding strategies can be silently unethical. At some point in your branding process, you will be doing audience research, and more often than not, this revolves around emotional exploitation...

Art direction is about keeping a consistent image; it's about vision. From photography to graphics and color choice, hiring an art director (or agency that specializes in art direction) will make your brand position distinct.

While many business owners believe they have built a brand, in reality they’re actually still in the company realm. Here we’ll clarify the differences between a brand and a business...

Humans want to connect with humans. To position your company, product or service as an entity that your audience wants to build a relationship with, making your brand “human” is essential.

When it comes to creating a brand, or any design project, you are not always (sometimes, but rarely) your ideal client. So basing your look and feel on what you like doesn’t work.

Brand values. They can be part of the roadmap for all of your brand’s decisions. They can provide guidance on everything from how your brand looks to how your whole team interacts with customers and each other.