Lucille Ball. Michael Jackson. The Golden Girls. Legendary status seems pretty unattainable. That is, until you peek behind the curtain to see what it's really made of.
Halloween is, and will forever be, our number one holiday. But, it doesn’t have to be all costumes, candy and drinking games (though we’re not knocking those either).
People think they know exactly what branding and marketing are all about. News flash! Most of the time you all have it so so wrong it's not even funny.
Basic is out, DIFFERENT is in. I should know, I'm a recovering basic brand. The story of what snapped me out of my basic-ness, why it's important and how it has shaped my agency.
What does branding really mean today? Is the oversaturation of “brands” leading down a path of ultimate irrelevancy? Where is our consumerist hellscape trending and what does it mean for the future of companies looking to land a significant market share?
Let’s admit it: branding strategies can be silently unethical. At some point in your branding process, you will be doing audience research, and more often than not, this revolves around emotional exploitation...
Art direction is about keeping a consistent image; it's about vision. From photography to graphics and color choice, hiring an art director (or agency that specializes in art direction) will make your brand position distinct.
While many business owners believe they have built a brand, in reality they’re actually still in the company realm. Here we’ll clarify the differences between a brand and a business...
Humans want to connect with humans. To position your company, product or service as an entity that your audience wants to build a relationship with, making your brand “human” is essential.
When it comes to creating a brand, or any design project, you are not always (sometimes, but rarely) your ideal client. So basing your look and feel on what you like doesn’t work.