Well, I did it. I hit the big one. I broke the illustrious barrier into the world of social media success. I hit 10k followers on Tiktok (yep, it’s not only for the kiddies anymore). Not only was I floored that it actually happened (most followers were from a single video), but since then, I’ve started receiving insights, requests, job opportunities and options to create products.
For lack of a better term, I’m basically a social media god.
Now normally I live in the “real world”. You know, the one where only the ‘lucky ones’ make those kinds of social numbers. I was a non-believer and the 80 year old curmudgeon in me did nothing to help. But I’ve been converted, gone to the dark side, seen the light, whatever you want to call it. I’m a social media convert!
So, since I’m such an expert now (if you’ve missed the dripping sarcasm up to this point, I can’t help you), I thought it only right and selfless that I passed along the knowledge normally bestowed upon only the favored elite in the realm of the social medias.
To cut to the chase, here are 5 things you actually should pay attention to when implementing and integrating social media as a viable part of your business:
‘Gurus’ will tell you to stick to one platform. Well this doesn’t work if you don’t already have a following or even a focus. Diversify. Put up the same content on multiple platforms. See what sticks and where. Then with that knowledge, double down on those platforms that serve you and the types of content that performs the highest.
If you’re not doing video, you’ve already lost. Keep them short, sweet and create them with a marketing mindset – what’s your hook?; are you pushing a button?; are you hitting a pain point? People want to commiserate (positively and negatively) on social. Fit the profile or forget it.
Pay attention to the posts that do well. I’m not talking about only those that ‘go viral’. I’m talking about a 1k view post vs your normal 200-300 view post. Was the engagement higher? What was the topic? How did you present it? Pay attention and reiterate on the patterns. Your audience will show you what they want.
The biggest service I did myself was to stop giving an eff what I thought people wanted. You’ll never beat the algorithm and to be honest, we don’t actually fully know our audience until they tell us who they really are. Create content that YOU find beneficial; the content that YOU want to see. Your audience will find you and virality will come in time (generally with the post you never saw coming).
If there is one thing I know to be true: if you don’t show up, you’ll never find success. Decide your frequency, plan a filming or creating day and stick to it along with a posting schedule. It’s the only way it will happen, because social always, inevitably, ends up to be last on the list.
If you’re like the old me, you see little value in social media, especially because the actuality of ROI is hard to envision. And I’m here to say that, you’re right. Social media can be a time suck and a resource nightmare. But I’m also here to say that it can change everything.
Starting a podcast sounds fun. Until the silence rolls in. Let's unravel where I went right and where I went so so wrong.